MoonatiBrand Guide
Save it. Search it. Act on it. — the visual + voice system for Moonati.
Primary Mark
A geometric “M” of two mirrored arrows meeting at the center — momentum, focus, forward motion. Monochrome and legible from favicon to billboard.
Wordmark Lockup
MoonatiPersonal content intelligence
App Icons
Light
Dark
Color Palette
Ink
#0F172A
Text, dark surfaces
Electric Blue
#1A63FF
Primary / gradient start
Violet
#8B5CFF
Accent / gradient end
Mist
#F1F5F9
App background
Primary gradient — Electric Blue → Violet.
What the brand stands for
Capture
Save links, videos, articles, posts, and notes from anywhere.
Remember
One searchable library that keeps everything you save.
Connect
Related saves surface together, not in isolation.
Act
Content becomes concrete tasks and next steps.
Resurface
Forgotten saves and unfinished actions come back to you.
Show sources
Every insight links back to where it came from.
Principles
Private by design
Row-level security scopes every record to its owner — your library is yours.
Source-grounded
Answers cite the saved items they came from; conclusions are labelled as such.
Action-oriented
Not a summariser — a system that turns what you save into what you do.
Cost-aware
Rate limits, deduplication, and caching keep AI usage bounded.
Logo Usage
- ✓ Use the supplied PNG assets as-is.
- ✓ Black mark on light surfaces, white mark on dark.
- ✓ Keep clear space equal to the mark’s arrow width.
- ✕ Don’t recolor, redraw, rotate, or add effects to the mark.
- ✕ Don’t stretch or place on low-contrast backgrounds.
Moonati Brand Guide · Internal reference